How the McDonalds Coffee Spill Story Grew Bigger and Smaller at the Same Time
One thing crisis PR professionals deal with constantly is the intense distortion that happens as a complex story blows up into a huge media phenomenon. More coverage doesn’t mean better coverage. Rather, it’s usually reductionist coverage. Like taking a movie and breaking it back down into a treatment. This NYT mini-documentary does a wonderful job looking … More How the McDonalds Coffee Spill Story Grew Bigger and Smaller at the Same Time