Apple’s biggest moment

About 10 minutes ago Apple announced that Steve Jobs has resigned as CEO. In a company that is built on a singular vision of a visionary leader, that’s a very dangerous moment. I’ll be watching to see how Apple handles the PR situation around it and how the market reacts. Because the stock hasn’t stopped rising for a long time, it’s practically impossible to figure out how much the doubt about Jobs’ cancer-related health problems and future have already figured into AAPL stock prices. I won’t be surprised if we see it bump higher after an initial moment of instability. After all, news and certainty is preferable to the kind of grinding doubt that has hung over the Apple succession plan for years since Jobs’ health problems became public.

Here’s wishing Steve the best.


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